Full Name
Peter Rasmussen
Job Title
CEO & Founder
Company Name
Convenience & Energy Advisors
Speaker Bio
Peter Rasmussen
CEO & Founder, Convenience & Energy Advisors
With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.
In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.
At Ascental, A Convenience and Energy Advisors Company, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.
CEO & Founder, Convenience & Energy Advisors
With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.
In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.
At Ascental, A Convenience and Energy Advisors Company, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.
Speaking At
