Jeannie Amerson is a highly experienced Executive Consultant at W. Capra, an end-to-end consulting and services business – driving high impact customer-first business transformation from high-level strategy through implementation. With more than 25 years in the convenience industry, she brings a wealth of expertise in digital marketing, loyalty programs, payments, category management, change management, and strategic growth. Known for her ability to translate strategy into tangible results, Jeannie is deeply committed to helping businesses thrive through innovation and practical solutions.
Throughout her career, Jeannie has held key leadership roles with prominent organizations such as Flash Foods, ZipLine Payments (now part of PDI), Circle K North America, and Impact 21 consulting. In her most recent role as Vice President of Marketing at Enmarket, she played a pivotal role in driving the company’s strategic marketing efforts, overseeing critical areas such as marketing, merchandising, foodservice, branding, digital initiatives, loyalty, and payments strategies.
As a strategic marketing executive, Jeannie excels at leveraging data to identify growth opportunities and develop actionable plans that enhance both sales and profitability. A natural leader and communicator, she is skilled at fostering collaboration between internal teams and external partners, ensuring alignment and driving success across all business functions.
Jeannie’s contributions to the industry have earned her multiple accolades, including the Top Women in Convenience Rising Star Award, the Top Tech Implementation Award, and the Best Loyalty Program Award. A frequent speaker at major industry events such as NACS, GACS, CSP Convenience Retailing University, and CSP Leadership events, Jeannie also serves on the NACS Content Committee and has been an active member of numerous tech boards focused on mobile, loyalty, and payments.