Kevin Farley is the Chief Client Officer at W. Capra and a dynamic leader focused on cultivating strong client relationships and fostering impactful industry partnerships across diverse sectors, including retail, convenience, and energy. His deep experience within the convenience store industry, including serving on the Supplier Board of the National Association of Convenience Stores (NACS), has provided him with a unique understanding of the challenges and opportunities facing this vital market segment. Kevin has a proven track record of building strategic partnerships and driving innovation, always with an eye toward enhancing the customer experience. He believes in the power of connecting physical stores with robust online strategies to create a seamless and engaging omnichannel experience. Previously, Kevin held key leadership positions within the convenience industry, where he honed his expertise in retail marketing solutions, technology integration and client management. His passion lies in creating meaningful connections, not only with clients but also with suppliers, recognizing the symbiotic relationship that fuels success in the convenience industry. Kevin is a lifelong learner, driven by an insatiable curiosity that fuels his innovative approach. He firmly believes that technology-based leadership is the cornerstone of forward growth and is excited to embrace the next wave of advancements shaping the future of retail.