Tony Sparks, now in his 3rd start-up, is Head of Customer Wow for Curby’s Express Market. He comes to Curby’s with 25 years’ experience in convenience retailing holding such positions as VP of Merchandising and Marketing, National Fresh Food Category Manager, and Director of Operations. He has decades of experience bringing new brands to market, product development and commercialization, and creating strategic and tactical merchandising / marketing plans for billion-dollar companies including 7-Eleven and Yesway. He is a University of Nevada graduate with a degree in Finance.