Building Engagement -- from Innovation to Communication
Date & Time
Friday, May 3, 2024, 8:05 AM - 9:35 AM
Ed Burcher Ryan Krebs Babir Sultan

In today’s world, retailers have focused on building their digital connections with Guests. Heightened in 2020, this became a necessity with the advancement of App-based ordering, payment and rewards. A digital platform is now table-stakes for those with food-to-go, and has quickly become ubiquitous in convenience, QSR and fast casual retailers.Our panelists will discuss the importance of a multi-faceted Engagement Strategy in this digital age of technology overload – to build Loyalty with their Guest.