Name
Building Engagement -- from Innovation to Communication
Date & Time
Friday, May 3, 2024, 8:05 AM - 9:35 AM
Speakers
Ed Burcher - The BATeam
Mendy Meriwether - Wawa
Ryan Krebs - Enmarket
Babir Sultan - FavTrip
Todd S. McFarland - Thorntons
Mendy Meriwether - Wawa
Ryan Krebs - Enmarket
Babir Sultan - FavTrip
Todd S. McFarland - Thorntons
![Ed Burcher](http://assets.swoogo.com/uploads/thumb/3585084-65d64d2c6cc6a.png)
![Mendy Meriwether](http://assets.swoogo.com/uploads/thumb/3796847-661d267f46a8f.png)
![Ryan Krebs](http://assets.swoogo.com/uploads/thumb/3721959-660443d57870a.png)
![Babir Sultan](http://assets.swoogo.com/uploads/thumb/3602379-65d8ef01d41a0.png)
![Todd S. McFarland](http://assets.swoogo.com/uploads/thumb/3745103-660d9c9416df7.png)
Description
In today’s world, retailers have focused on building their digital connections with Guests. Heightened in 2020, this became a necessity with the advancement of App-based ordering, payment and rewards. A digital platform is now table-stakes for those with food-to-go, and has quickly become ubiquitous in convenience, QSR and fast casual retailers.Our panelists will discuss the importance of a multi-faceted Engagement Strategy in this digital age of technology overload – to build Loyalty with their Guest.