Successful convenience retailers must compete with innovation standards that have become the norm for customers today – that give them what they want, when they want it, and personalized for them. Crave-worthy food prepared in a store, served to a customer by friendly employees with speed and accuracy, is a positive experience, but that is just one touchpoint. Following a good in-store experience, the same must be replicated through ordering from a brand’s app, website or initiated through a third party such as Uber Eats. Customers expect a consistent and personalized experience in any shopping journey.
Speaker: Peter Rasmussen, CEO & Founder, Convenience and Energy Advisors
Former Sheetz and Wawa executive who co-founded New England-based Neon Marketplace